Digital Marketing Specialist

Company: JAS Forwarding (USA), Inc.
Location: Atlanta
Posted on: April 19, 2024

Job Description:

JAS is an international, non-asset-based supply chain services and solutions company. Our services include air and ocean freight forwarding, contract logistics, customs brokerage, distribution, inbound logistics, truckload brokerage and other supply chain management services, including consulting, the coordination of purchase orders and customized management services.

SUMMARY
The Digital Marketing Specialist is responsible for the execution of digital marketing campaigns that support the objectives of the JAS brand. This includes copywriting, content creation, search engine marketing (SEM) and search engine optimization (SEO). This position will also implement paid and organic digital campaigns and contribute innovative ideas to enhance the company's social presence.

ESSENTIAL FUNCTIONS:

• Maintain and manage the company website
• Develop and optimize content (including copy, design, video, and photography)
• Develop and manage the monthly content marketing calendar
• Implement web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Identify trends and insights and leverage opportunities within the industry using social and digital tools and channels
• Measure and report on the performance for the company website and all digital marketing campaigns
• Brainstorm new and creative growth strategies through digital marketing
• Perform other duties as assigned
  QUALIFICATIONS:
  
  
  • Bachelor's degree Marketing, Digital media, or a related field
  • Minimum of 5 years of experience as a Digital Marketing Specialist or similar role
  • Proficient with Photoshop, Illustrator, and InDesign
  • Highly creative with proven experience identifying target audiences and delivering digital campaigns that engage, inform, and motivate
  • Solid understanding of web metrics (including Google Analytics), and digital analytics, with the ability to generate, analyze and interpret data
  • Strong verbal, written, and problem-solving skills
  • An ability to multitask, prioritize work and perform under tight deadlines
  • Portfolio of previous campaign
  • Familiarity with web design and content management systems
    ENVIRONMENT:
    
    100% performed in climate-controlled internal office environment working under normal office conditions. Travel will be (up to 10%) required in support of the position's responsibilities.
    
    While performing the duties of this job, the employee is regularly required to sit; stand; walk; use hands and finger to feel and handle; reach with arms and hands; talk and hear. While performing the duties of this job, the employee frequently is required to stoop, kneel, and crouch; lift weight or exert a force up to a maximum of 25 pounds.
    
    ADDITIONAL:
    
    The responsibilities associated with this job will change from time to time in accordance with the Company's business needs. More specifically, the incumbent may be required to perform additional and/or different responsibilities from those set forth above.
    
    The above declarations are not intended to be an all-inclusive list of the duties and responsibilities of the job described, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended only to describe the general nature of the job.
    
    JAS Forwarding (USA), Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
    
    Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.
    
    NOTICE TO APPLICANTS
    
    JAS USA IS A CUSTOMS BROKER, GOVERNED BY FEDERAL REGULATION. FEDERAL REGULATIONS PROVIDE THAT JAS MAY HAVE IT BROKERAGE LICENSE SUSPENDED OR REVOKED IF IT "KNOWINGLY EMPLOYED, OR CONTINUES TO EMPLOY, ANY PERSON WHO HAS BEEN CONVICTED OF A FELONY, WITHOUT WRITTEN APPROVAL OF THAT EMPLOYMENT FROM THE ASSISTANT COMMISSIONER." JAS WILL PERFORM A BACKGROUND CHECK TO DETERMINE IF YOU HAVE BEEN CONVICTED OF A FELONY AND IF SO, ABSENT SPECIAL CIRCUMSTANCES, YOU WILL NOT BE HIRED OR WILL BE TERMINATED IMMEDIATELY.

Keywords: JAS Forwarding (USA), Inc., Athens , Digital Marketing Specialist, Advertising , Atlanta, Georgia