Enterprise Campaign Lead

Company: U.S. Bank
Location: Atlanta
Posted on: April 3, 2026

Job Description:

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One. As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other. Job Description Enterprise Campaign Lead – Job Description The Enterprise Campaign Lead owns the strategy, orchestration, and performance of integrated B2B marketing campaigns for Elavon’s Hospitality segment across the full client lifecycle (acquisition, onboarding/activation, adoption, expansion, and retention). This role partners closely with Product Marketing to translate segment strategy and positioning into executable, measurable activation plans that drive pipeline creation, acceleration, and adoption. Key Responsibilities: Enterprise B2B lifecycle campaign strategy Lead the end-to-end strategy for B2B Enterprise campaigns across the client lifecycle. Define objectives, targeting strategy, success metrics, and activation plans aligned to pipeline generation, opportunity progression, and customer lifetime value. Data backed campaign development Leverage market intel, competitive insights, firmographic and intent data, and CRM and product adoption signals, to reach buyers and deal influencers at the right time. Translate insights into campaign hypotheses, targeting strategies, and messaging direction. Messaging and campaign narratives Partner with Product Marketing to translate core value propositions into lifecycle-specific campaign narratives. Develop messaging frameworks and storylines tailored to Enterprise buyers, technical and non-technical stakeholders, and customer maturity stages, ensuring consistency across all customer-facing channels. Channel planning and execution Own integrated campaign planning and execution across digital, field, partner, event, and sales-led channels. Define channel mix, activation strategies, and orchestration across marketing and sales touchpoints to ensure campaigns are scalable, operationally ready, and measurable in a complex B2B buying environment. Pipeline impact and sales alignment . Drive campaigns with a clear focus on pipeline creation, deal acceleration, and expansion revenue. Optimize targeting and activation based on account engagement signals, opportunity data, and sales Account-based marketing Shape and champion the growth of Account Based Marketing at Elavon and US Bank. Leverage B2B data and intent platforms (e.g., ZoomInfo, Demandbase, Dun & Bradstreet)to inform account selection, segmentation, personalization, and prioritization. Partner with Sales and Revenue Operations to executive coordinated activities that influence and win key accounts. Performance measurement and optimization Own campaign performance measurement across pipeline contribution, acceleration, activation, and retention outcomes. Leverage CRM, marketing automation, and analytics platforms to analyze results, surface insights, and continuously optimize strategies. Share learnings and recommendations to improve future campaigns. Basic Qualifications - Bachelor's degree, or equivalent work experience - Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results Preferred Skills/Experience Strong experience in B2B marketing or marketing strategy with a proven track record of delivering measurable pipeline and revenue impact Deep understanding of Enterprise B2B buying dynamics, multi-stakeholder buying committees, account-based marketing, and lifecycle marketing Experience using B2B data, intent, and ABM platforms such as ZoomInfo, Demandbase, and Dun & Bradstreet Strong strategic, analytical, and cross-functional leadership skills Proven experience driving pipeline generation, opportunity acceleration, and expansion through integrated, data-driven campaigns Excellent verbal, written, and presentation skills Ability to manage multiple complex initiatives on time and on budget Familiarity with marketing technology stacks, CRM systems, and analytics tools MBA or equivalent markers of high achievement preferred Experience marketing to the hospitality industry If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants . Benefits: Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following: Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law Review our full benefits available by employment status here . U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law. E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program . The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00 U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures. Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies. Posting may be closed earlier due to high volume of applicants.

Keywords: U.S. Bank, Athens , Enterprise Campaign Lead, Accounting, Auditing , Atlanta, Georgia