Franchise Marketing Specialist

Company: Zaxby's Franchising LLC
Location: Athens
Posted on: January 17, 2020

Job Description:

The Franchise Marketing Specialist is responsible for executing processes, procedures and best practices in support of the Franchise Sales Department. This includes management of marketing, sales and development processes and providing research and analytics of those processes. This position is under the Franchise Sales Division of the Franchising Department. - ESSENTIAL JOB FUNCTIONS: Essential duties may include, but are not limited to the following: Coordination and oversight of marketing and advertising materials of Franchise Sales. Work with internal departments or external vendors to develop and maintain sales tools, including any print or digital content. Ensure accuracy of materials and correct usage of Brand data and information. Present options for review and approval. Manage promotion of marketing and advertising materials. Oversee and deploy marketing campaigns to generate awareness and leads for (tradeshow sales and promotion) new and existing sales opportunities. Manage print, social and digital materials for tradeshow and exhibition use. Monitoring and analyses of effectiveness of campaigns. Work with Franchise Administration team to monitor approval of FDD and ensure its approval for use of FDD or other advertising materials in registration states. Manage tradeshow presence. -Book industry and tradeshow events and secure booth spaces. -Coordinate logistics of lighting, flooring and booth deliveries. Maintain inventory of trade show items and replace as needed. Attend franchise and industry events and tradeshows as needed. Support of sales and application processes for new and existing franchisees. -Provide timely and methodical follow up to inquiries. Coordinate conference calls and next steps in application process with prospects and members of sales team. Provide explanation of FDD and keep questions with prospective franchisees within acceptable boundaries as required by FTC. Management of CRM Tools. -Manage CRM tools. Deploy follow up with prospects with 1/7/30 days follow up. Discovery Day Support. -Schedule Discovery Day with prospects. Provide welcome letter, lodging and travel information to prospect. Manage gifts and room drops for prospects. Compose and distribute candidate biographies to internal Discovery Day attendees. - General Responsibilities to Department. -Actively participate in department meetings. Participate in special projects and provide departmental support as directed by supervisor. Continually enhance knowledge of the franchising model, franchise sales best practices, and federal and state franchise regulation. QUALIFICATIONS: Strong writing skills, including proofreading ability to produce accurate, error free work. Strong organizational acumen. Ability to manage several projects at once and manage and meet deadlines. Good communication skills, ability to build and nurture relationships with internal customers and with licensee community. Willingness to work as a team and identify opportunities to support fellow team members. EXPERIENCE AND TRAINING GUIDELINES: Education: Bachelor's Degree - Zaxby's Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.

Keywords: Zaxby's Franchising LLC, Athens , Franchise Marketing Specialist, Advertising , Athens, Georgia