Marketing Automation Specialist, Remote
Company: J.B. Hunt Transport Services, Inc.
Location: Athens
Posted on: June 25, 2022
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Job Description:
**JOB SUMMARY:**
Under general supervision, this position is responsible for
creating, improving, and implementing processes and systems related
to marketing productivity, driving best practices in marketing
automation, managing data governance across our CRM systems, and
managing and uncovering analytics to drive business results. This
key position will oversee the efficient management of our marketing
technology stack, database integrity, and the downstream
interactions with our pipeline.
**KEY RESPONSIBILITIES:**
- Support the Marketo infrastructure and architecture to achieve
outstanding campaign execution, reporting, and analytics
- Ensure seamless data strategy, data flow, and integrations
between Bizible, Marketo, and Microsoft Dynamics
- Own the multi-attribution model (Bizible) and develop a method
for refinement and optimization
- Lead the end-to-end data strategy and business requirements for
marketing automation and align data model and reporting needs
- Optimize marketing automation and processes by applying best
practices to our marketing automation platform instances
- Implement lead-to-sales funnel automation processes, policies,
workflows, marketing programs and KPIs
- Define and execute improvements to enhance productivity,
conversion rates, programs/campaign ROI and sales growth
- Work closely with internal clients to develop a closed-loop
feedback process that provides insight into the effectiveness of
marketing processes
- Regularly interface with cross-functional teams on
enterprise-level projects and issues
- Support the rollout of campaigns to align marketing and sales
initiatives, ensuring that sales and marketing are generating
sufficient lead and pipeline generation
- Serve as a subject matter expert on our systems and data flows
and seek out industry best practices and proactively incorporate
relevant ideas
- Build and continuously monitor daily/weekly/quarterly reporting
of database KPIs, including campaign performance (email /
advertising / program effectiveness, leads to goal), company's
pipeline and revenue attribution
- Optimize and recommend improvements to marketing technology stack
including overall plan for utilization and regular health checks on
performance and effectiveness
- Review results of campaigns and work with the respective campaign
owners to identify beneficial improvements
**MINIMUM QUALIFICATIONS:**
- Bachelor's degree in Marketing, Business or related field with at
least 2 years of digital analytics, buyer, automation and/or
marketing experience
**PREFERRED QUALIFICATIONS:**
- Extensive experience using a Marketing Automation tool
- Extensive experience with Google Analytics or other web analytics
tools
- Extensive experience with Microsoft Excel and other Microsoft
Office applications
- Deep experience in CRM, including reporting and field
management
- Proactively seeks out solutions and is excited to bring new
approaches to the organization
- Takes initiative from concept to implementation
- Ability to think critically and make optimization decisions based
on data
- Understanding of demand generation and the lead-to-sales
funnel
**EDUCATION:**
- Bachelors: Business Communications (Required), Bachelors:
Marketing (Required)
**WORK EXPERIENCE:**
- Marketing
**JOB OPENING ID:**
- 00452459 Marketing Automation Specialist, Remote (Open)
This job description has been designed to indicate the general
nature and level of work performed by employees within this
classification. It is not designed to contain or be interpreted as
a comprehensive inventory of all duties, responsibilities and
qualifications required of employees assigned to this job.
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements are
representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.
Keywords: J.B. Hunt Transport Services, Inc., Athens , Marketing Automation Specialist, Remote, Advertising , Athens, Georgia
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