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Director of B2C Personalization

Company: Applied Resource Group
Location: Atlanta
Posted on: October 22, 2019

Job Description:

Location: Sandy Springs, GA Do you want to work for a recession proof, rapidly growing company? Are you passionate about developing and executing high-level strategies that focus on 1:1 personalization within owned media? -- The Ideal Director of Personalization will have: Extensive experience in the digital marketing space, preferably with 'owned' channels and e-commerce experience. A proven record of high performance / achievements and driving impact. Experience within the restaurant or retail industry preferred, and at a large-scale consumer-facing brand. Highlights: Oversee creative and messaging in digital channels collaboratively with internal creative teams and external agencies (this may include creating killer creative briefs). Amplify the digital roadmap to drive enhancements, new functionality and content. Actively prioritize and manage the digital portfolio of projects, with a keen understanding of timing, impact, available resources, and budget. Own strategy and activation of 1:1 and personalized offers, including a strategic build of digital offers, active management of campaigns and activations, and gamification. Measure performance and ensure execution meets objectives. Demonstrate a solid understanding of how consumers interact with channels and technology (online and offline), with an emphasis on the user journey and how to most effectively use stories to keep people engaged across our digital ecosystem. Drive cross functional teams within Inspire shared services (Product, IT, Loyalty, Analytics) to execute brand initiatives, and build knowledge on digital capabilities and tools within Inspire to understand the art of the possibility for the brand. Build and link digital initiatives to overarching brand positioning, objectives and metrics. -- Contact us directly at dan.kemp@ -- About us About Applied Resource Group Applied Resource Group, headquartered in Atlanta, GA, is a full service IT consulting and solutions organization specializing in Application Development, Enterprise Resource Planning, and IT Infrastructure. Our solutions include IT Consulting, Outsourcing, Recruiting, and Staffing. At Applied we understand that organizations are built upon the talented individuals that comprise them and we embrace the diverse candidates that contribute to our success. Our goal is to help you achieve that success by documenting your needs to help you achieve your career goals. Contact us today to speak with one of our talented Account Executives which serve as your recruiting contact to build one-on-one relationships, offering personalized attention and career guidance. At Applied our goal is your success. --

Keywords: Applied Resource Group, Athens , Director of B2C Personalization, Executive , Atlanta, Georgia

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