Senior Manager, Go-to-Market Strategy and Insights

Location: Atlanta
Posted on: June 23, 2025

Job Description:

Credit Acceptance is proud to be an award-winning company with local and national workplace recognition in multiple categories! Our world-class culture is shaped by dedicated Team Members who share a drive to succeed as professionals and together as a company. A great product, amazing people and our stable financial history have made us one of the largest used car finance companies nationally. Our Support teams work with multiple departments in a dynamic environment that promotes flexibility and autonomy, while offering the opportunity to collaborate with a diverse group of professionals. We work to comply with our company standards, exceed customer expectations and drive our Great Place to Work culture. Through the consistent delivery of quality services and understanding the needs of our business, we develop innovative improvements as we strive towards our company’s Big, Hairy, Audacious Goals! We are seeking a high-performing strategy leader to tackle the most important challenges facing our indirect auto financing business. This role blends strategic leadership with analytical depth—ideal for someone who can both shape executive decisions and independently dive into the data. You will collaborate directly with senior leaders across Sales, Marketing, Product, Analytics (Underwriting / Pricing), and Finance to define business direction, assess new opportunities, support data-driven decision making, and drive growth. The ideal candidate brings a consulting-caliber mindset, strong executive communication, and a bias toward hands-on execution. Outcomes and Activities: Collaborate with cross-functional teams to design and refine GTM strategies across new products, customer segments, and sales channels. Lead cross-functional strategic projects that identify growth opportunities and define and shape our Go-to-Market (GTM) strategy. Develop structured problem statements and drive analytical frameworks to evaluate business opportunities and risks. Build financial and strategic models to evaluate new markets and go-to-market strategies. Deliver clear, insight-rich recommendations that are data-driven and actionable. Partner with executive leadership to influence key decisions across sales, marketing, product, promotion, and operations. Create compelling presentations that effectively communicate analytical findings and complex ideas to executive (C-suite) and cross-functional audiences (VP / Director). Build business cases to assess strategic options, tradeoffs, and potential impact. Define KPIs and track performance of implemented strategies to ensure continuous improvement. Develop insights that shape quarterly and annual strategic planning cycles. Serve as an internal thought partner and trusted advisor to the executive team. Knowledge and Skills: Structured thinker with command of strategy frameworks, competitive analysis, and financial modeling. Advanced data analysis skills with the ability to work independently in various data environments and analytical platforms (SAS, SQL, Snowflake, Python, Excel) to extract, manipulate, and interpret data and drive insights. Skilled in developing and delivering executive-level dashboards or data visualizations. Deep understanding of business driver metrics and how to de-average portfolio-level KPIs to understand different types of opportunity segments (competitive, audience behavioral, geographic, product usage, etc.) Strong executive communication and storytelling—both PPT slide development and verbal delivery. High comfort with ambiguity and rapid iteration. Strong bias for action and operates with a sense of urgency. Exceptional business judgment and pragmatic problem-solving. Proven ability to build relationships, drive alignment, and influence diverse stakeholders in a matrixed, cross-functional environment. Skilled at translating analysis into business recommendations and prioritizing for impact. Requirements: 4 years of experience in top-tier management consulting firms or internal strategy roles at a high-performance company in the financial services industry. 3 years of experience with SQL, Python, and business intelligence tools. Demonstrated experience working with and influencing senior executives. Proven ability to independently lead strategy projects from problem definition to solution delivery. Familiar with developing models and manipulating business data. Excellent communication and presentation skills. Preferred: MBA or advanced degree in business, economics, or a quantitative discipline. Experience in auto finance, fintech, consumer lending, or adjacent sectors. Prior experience in cross-functional leadership or special projects roles. Exposure to GTM (segmentation, sales enablement, B2B marketing, channel optimization), growth strategy, pricing or promotion, or operational scaling workstreams. Targeted Compensation: $177,382 - $206,926 base salary an annual bonus plan This position is not currently open to individuals who require sponsorship now or in the future to work legally for Credit Acceptance, such as H-1b / H-4 or F-1 OPT visa holders. LI-Remote zip INDCSMP Benefits Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical/ dental/vision and many nonstandard benefits that make us a Great Place to Work Our Company Values: To be successful in this role, Team Members need to be: Positive by maintaining resiliency and focusing on solutions Respectful by collaborating and actively listening Insightful by cultivating innovation, accumulating business and role specific knowledge, demonstrating self-awareness and making quality decisions Direct by effectively communicating and conveying courage Earnest by taking accountability, applying feedback and effectively planning and priority setting Expectations: Remain compliant with our policies processes and legal guidelines All other duties as assigned Attendance as required by department Advice ! We understand that your career search may look different than others. Our hiring team wants to make sure that this would be a fit not just for us, but for you long term. If you are actively looking or starting to explore new opportunities, send us your application! P.S . We have great details around our stats, success, history and more. We’re proud of our culture and are happy to share why – let’s talk! Required degrees must have been earned at institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent. Credit Acceptance is dedicated to providing a safe and inclusive working environment for all. As part of our Culture of Compliance, we are proud to be an Equal Opportunity Employer and value our culturally diverse workforce. All qualified applicants will receive consideration for employment regardless of the person’s age, race, color, religion, sex, gender, sexual orientation, gender identity, national origin, veteran or disability status, criminal history, or any other legally protected characteristic. California Residents: Please click here for the California Consumer Privacy Act (CCPA) notice regarding the personal information Credit Acceptance may collect from you. Play the video below to learn more about our Company culture.

Keywords: , Athens , Senior Manager, Go-to-Market Strategy and Insights, IT / Software / Systems , Atlanta, Georgia